Develop the art of storytelling as a leadership tool that allows you to communicate ideas, values and vision in a way that motivates, guides and transmits key messages with minimal resistance.


Capitalize storytelling in a corporate environment:

  • Use histories and narrative to drive change, resolve problems and conflicts
  • Structure for effective and inspiring stories:
    • Who am I? A leader’s story
    • Who are we? The story of an organization or team
    • Where are we going? Our vision

Demonstrating a measurable return on investment:

  • Greater productivity: greater team unity
  • Greater effectiveness: improved motivation and clearer instructions
  • Individual and organizational image: project clearer, more memorable messages